Don’t underestimate the value of a sales tool that is tangible. Sometimes potential customers want to have a piece of paper they can hold onto and visit easily whenever they need to. The trick is to write well-written and appealing content that has a unique design so that the person receiving the postcard or brochure won’t want to throw it out. Some people don’t want to take the time to get on the computer just to find the number of a local Chinese take-out restaurant. Instead, they can simply reach into the drawer where they have stored the Chinese restaurant’s postcard they sent in the mail. You can see how in this case the postcard was easily accessible and convenient to the customer.
When you have the opportunity to meet with potential clients face to face it is always best to have something you can hand them that has information about your business. It can greatly affect the perceptions outsiders have about the way you conduct business. In order to put your best foot forward, it is smart to have printed material that makes you look professional. These materials can make you look prepared and organized. When you use a brochure you don’t have to worry about if the person is going to visit your website later when they go home.
Let’s talk about how a brochure can generate leads. Having a professional brochure to send away with your potential customer gives you a reason to touch back with them later. It allows you to give them more information, raise any objections and ask you more in-depth questions. This can further the sales cycle for the sales representative and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.
Do you think your business is getting the best prices on your brochure printing needs? Most small business owners don’t have the time to shop around the long list of different Houston print shops looking for the best deal.
Galactica Print takes care of the shopping around for you. Just give us one quote you have received from a Houston print shop for printing your brochure and we will search our network of print shops for the best price!
We will find prices out of this galaxy for you. Contact us today.