Today Galactica Print has a few reasons why you shouldn’t ignore the opportunity that exists in the print channel.
Has the power to get your attention: Recently there has been a decline in the amount of magazines and print newsletters that once took up room in your mailbox. This drop in print has caused many to actually pay more attention to print mail. Since more and more printed material is being distributed digitally there is an opportunity to once again utilize print to get the attention of potential customers.
Customer retention: According to data over 60% of B2B marketing strategies are centered on retaining customers and instilling loyalty amongst existing customers. In fact, customer retention was why print magazines and newsletters were first developed by many brands and businesses. After all, it is important to engage with the customer after they make a purchase.
The rebirth of print channels: Apps and social media are crowding the world of digital advertising. When everyone is going left maybe it is a good time to go back to the right. Print marketing is coming back because people are starting to realize that the world of digital is getting too crowded.
Print still has the ability to excite people: People still like to hold, read and experience printed features. It is up to the individual creating the magazine or newsletter to make the content worth it. Printed word also has the advantage of building credibility.
You can unplug with print: There has been a push to unplug due to people walking around with their heads down and focused on their phones. Why not give them an alternative? The opportunity now exists to catch those people who are looking to spend some time away from their mobile devices.
If you are looking for a print shop to print your magazine or newsletter you should contact Galactica Print. We have relationships with print shops all across the city of Houston, Texas. We can help you find the best prices for your printing needs.