Can you imagine having to do all your business transactions and marketing using handwritten forms of communication? Digital communication has really made getting your message to potential customers easier. However, you should not right off print marketing yet. It is a myth that print advertising is dying. In fact, in some ways, it is still more effective than we realize.
Why is print still relevant? At Galactica Print we have uncovered several hidden truths about print marketing.
Print has the power to engage with more of your senses. Potential customers have the ability to feel and smell your materials. Two senses that are important to gain tactical memories with your brand and message.
Using print marketing forces you to take into account how well your design can be received across varying media. Certain color combinations can look different once they have been printed.
In this day and age, it can be easy to rely heavily on digital. When there isn’t a button that has a call to action available will potential customers still be compelled to take the next step?
Many individuals still feel that printed material show that your business is credible. That is why printed media that has your logo and information can help you build your brand awareness throughout the surrounding community.
Print marketing is seen as more personable. A business brochure that has your face on it with your logo can go a long way in making an impression on a customer’s mind. You can even go one step further by including a personal handwritten note.
Remember if possible to get out of the office and hand out postcards, flyers, business cards, and brochures face to face with potential customers.
We hope this article has revealed exactly why print is still effective. If you need help finding the best prices in Houston for printing we at Galactica Print can help. Contact us today!